Privacy Policy
Last updated: 1 Janaury 2025
We know that Fifty Two For You is built on trust. Our service asks you or your family members to share personal reflections, memories, and life lessons — and we take that responsibility seriously. This Privacy Policy explains how we collect, use, store and protect your personal data.
By using our website or services, you agree to this Policy.
1. Who We Are
Fifty Two For You LLC
Email: hello@fiftytwoforyou.com
For UK data protection law (including the UK GDPR and the Data Protection Act 2018), we are the data controller for the personal data described in this Policy.
2. What This Policy Covers
This Policy applies when you:
Visit our website
Purchase a product
Create or manage an account
Write answers to the weekly questions
Receive weekly emails or the final digital book
Contact us for support
This Policy does not apply to websites we may link to, which have their own privacy policies.
3. The Personal Data We Collect
3.1 Information you provide
Name
Email address
Billing information (excluding full card details)
Names and emails of writers and recipients
Any messages you send us
Any optional cover image you upload
3.2 Payment information
Payments are processed securely by Stripe.
We do not store your full card details.
3.3 Stories, answers and other Content
This includes:
Weekly answers
Stories, reflections and advice
Optional cover photo
We call this “Content”.
3.4 Technical and usage data
Collected automatically through your browser or device:
IP address
Browser type and device type
Pages viewed and time spent
Links clicked
Region inferred from your IP
We use Google Analytics for this.
3.5 Communication data
If you contact us, we store:
Your email
The message you sent
Notes needed to handle your request
4. How We Use Your Personal Data
We use your personal data to:
Operate and provide the Fifty Two For You service
Send weekly questions
Send reminders when needed
Store Content securely and generate your digital book
Provide customer support
Process purchases and payments
Improve our website and keep it secure
Send marketing updates when you’ve opted in (via Brevo)
Comply with legal obligations (e.g., accounting and tax requirements)
We only use your data where permitted under UK law — where it’s necessary for our service, where we have legitimate interests, or with your consent (for marketing).
5. How We Use Your Content
Your Content:
Is only used to provide the service
Is never used for marketing without your explicit permission
Is not shared with anyone unless you ask us to
Is not used to train external AI models
Is deleted 12 months after the service ends
Can be deleted earlier if you request it
You are responsible for ensuring you have permission to include personal data about other people in your Content.
6. Our Approach to AI
Fifty Two For You focuses on human stories.
We do not use your Content to train AI systems
We do not generate AI versions of your stories
We may use reputable tools (which can include AI-assisted features) internally for analytics or performance, never to reinterpret your Content
Any data used in this way is anonymised or strictly minimised.
7. Cookies
We use cookies to:
Keep the site functioning
Understand how people use the website
Improve the service
You can control cookies through your browser settings. Blocking some cookies may affect how the site works.
8. Who We Share Your Data With
We never sell your personal data.
We may share your data with service providers who help us operate the service, including:
Website hosting and cloud storage
Email provider (Brevo)
Payment processor (Stripe)
Analytics provider (Google Analytics)
Customer support tools
These providers must follow our instructions and keep your data secure.
We may also share data:
If required by law
To protect rights, safety or prevent fraud
As part of a business transfer, merger or restructure (your safeguards remain the same)
We may also share anonymous, aggregated data that cannot identify you.
9. International Transfers
Some of our tools and cloud services may be based outside the UK.
When data is transferred internationally, we ensure appropriate safeguards are in place in line with UK data protection law.
10. Data Retention
We keep personal data only as long as necessary.
Content: kept for 12 months after your service ends, then deleted unless you request earlier removal.
Account and purchase records: kept for legal, tax and business reasons.
Support enquiries: kept for a reasonable period to help with follow-up needs.
You can request deletion at any time.
11. How We Protect Your Data
We use security measures such as:
Encryption where appropriate
Access controls
Secure servers
Regular reviews and monitoring
Restricting access to personal data
No online service can guarantee complete security, but we take all reasonable steps to protect your information.
12. Children
Our service is intended to be purchased and managed by adults.
If you include information about a child in your Content, you must ensure you have the appropriate permission.
If a child provides personal data without proper consent, we will delete it.
13. Your Rights
Under UK data protection law, you have the right to:
Access your personal data
Correct inaccurate information
Request deletion
Restrict how we use your data
Object to processing
Withdraw consent (for marketing)
Request a copy of your data in a portable format (where applicable)
To exercise any of these rights, email: hello@fiftytwoforyou.com
You also have the right to complain to the Information Commissioner’s Office (ICO) if you’re unhappy with how your data is handled.
We always encourage you to contact us first so we can try to resolve any concerns.
14. Changes to This Policy
If we update this Policy:
We’ll amend the “Last updated” date
We may notify you if changes are significant
Continued use of the service means you accept the updated version.
15. Contact Us
If you have questions or need anything related to your personal data, email us at:
hello@fiftytwoforyou.com